TYLITE DIGITAL
A DIGITAL AGENCY THAT CUTS THROUGH THE BULLSHIT.
NO FANCY DECKS. NO CONFUSING REPORTS.
JUST CUSTOM CAMPAIGNS THAT DRIVE YOUR GOALS.
WE LOVE WORKING WITH PEOPLE FROM EVERY INDUSTRY, BUT WE KNOW MOVIES & TV PRETTY DAMN WELL.
BRAND MARKETERS . DIGITAL STRATEGISTS . CONTENT CREATORS
HOVER OVER EACH ICON TO LEARN MORE
CAMPAIGN
STRATEGY
We’ll come up with the best game plan to drive awareness, accelerate social buzz and maximize customers for your brand or entertainment property.
From big activation and event ideas to social videos and graphics, we’ll come up with 101 ways to get your movie, TV show or brand noticed.
CONTENT
IDEATION
All the content ideas we come up? We’ll create them too. Videos, Graphics, GIFS, Boomerangs and stuff you’ve never even heard of before.
CONTENT
CREATION
When it comes
to social media accounts like FB, IG, Twitter, & Snap we do it all — set up, calendar creation, posting, follower growth and community engagement.
SOCIAL MEDIA
MANAGEMENT
Behind every
brand, TV or Movie are communities and associations that will be your fans no matter what. We will find them, engage them and leverage their
networks.
COMMUNITY
OUTREACH
EVENT MANAGEMENT
From curating the perfect guest list to all logistics we create events and experiences that achieve multiple goals - engage customers, generate press and build social buzz.
PAID MEDIA CAMPAIGNS
We’ll find
the right media
partners that most efficiently reach your audience and handle all the buying for you. We’ll create insightful reports on performance that provide specific
learnings for your
next campaign.
INFLUENCER CAMPAIGNS
We know
A LOT of influencers
(US & Canada) and understand the ins & outs
of a constantly evolving industry. We’ll suggest influencers best for you and build content that aligns with your brand or entertainment
property.
DIGITAL
PR
For big
campaign moments
like trailer releases or product launches you should make a BIG splash online. We’ll coordinate with key sites, online journalists, bloggers and influencers
to maximize coverage
of your big
moment.
EMAIL MARKETING
When done right,
email can be one of the most powerful tools to grow your customer base. We’ll develop your email lifecycle, design, copywrite and ensure your emails are
working as hard
as they should.
SERVICES
WHO WE ARE
LAUREN JACOB
FOUNDER & CEO
THE IMPORTANT STUFF:
OTHER STUFF YOU SHOULD KNOW:
Lauren is an award-winning marketer, who has over 10 years’ experience in the entertainment industry in Toronto, Los Angeles, and New York. Lauren has worked at Alliance Films, eOne Entertainment, Rogers Communications, and Focus Features. She has overseen digital marketing campaigns for hundreds of entertainment properties, ranging from blockbuster mega-hits like The Hunger Games to indie darlings like The King’s Speech and Darkest Hour. In 2015 Lauren was named one of Marketing Magazine’s 30 Under 30 and in 2018 the digital campaign she led for Won’t You Be My Neighbor won a Shorty Web Award for a Multi-Platform Campaign.
HANNAH EPSTEIN
THE IMPORTANT STUFF:
MARKETING DIRECTOR
OTHER STUFF YOU SHOULD KNOW:
Hannah graduated from McGill University in Sociology. While earning her degree, Hannah spent time at a wide range of companies and even ran her own business teaching kids to swim during the summer. Through her entrepreneurial endeavors and her various roles, Hannah honed her creative, time management and problem-solving skills which she gets to put to good use as Manager of Digital Media and Creative. A true “Jane of all trades” Hannah functions as many things at Tylite Digital including a graphic designer, media planner and buyer, copywriter and web developer. Yes, you read that right — combining her technical and artistic skills Hannah brought this website to life from beginning to end!
BECKY BALENOVICH
INFLUENCER MARKETING SPECIALIST
THE IMPORTANT STUFF:
OTHER STUFF YOU SHOULD KNOW:
When she is not bingeing the latest true crime docuseries, Becky can be found delving deep into the world of social media and influencers. With a passion for all things digital and creative, working at Tylite Digital truly allows Becky to do what she loves the most. With a Bachelor’s Degree in Media Information and Technoculture from Western University and an Ontario Graduate Certificate in Fashion Management and Promotions from Humber College, Becky has acquired a strong attention to detail and a love for collaborating with others. After gaining relevant professional experience at companies such as WedLuxe Magazine and Milli LTD, Becky decided to take some time to gain unforgettable life experiences by traveling. Though living in destinations such as Banff National Park and Niseko, Japan was fun, Becky is excited to be back home in Toronto as Tylite Digital’s Influencer Marketing Specialist.
RACHEL KAPLAN
MARKETING COORDINATOR
THE IMPORTANT STUFF:
WHO WE ARE
LAUREN JACOB
THE IMPORTANT STUFF:
FOUNDER & CEO
OTHER STUFF YOU SHOULD KNOW:
SARI KLACZKOWSKI
THE IMPORTANT STUFF:
MANAGER, MARKETING & COMMUNICATIONS
OTHER STUFF YOU SHOULD KNOW:
THE IMPORTANT STUFF:
MANAGER, DIGITAL MEDIA & CREATIVE
OTHER STUFF YOU SHOULD KNOW:
OTHER STUFF YOU SHOULD KNOW:
As a graduate of the Ivey Business School at Western University, Rachel was thrown into the business deep end. While she knows a thing or two about financial statements and managerial accounting, she made a splash expressing her creativity through digital marketing. She has previously worked with retail brands, including Shoppers Drug Mart, spearheaded the marketing launch of a successful documentary film, and has a handle on designing engaging content at the drop of a hat. Her creative thinking and hardworking personality push her daily to excel in her role as Marketing Coordinator at Tylite Digital.
WHO WE ARE
LAUREN JACOB
FOUNDER & CEO
THE IMPORTANT STUFF:
OTHER STUFF YOU SHOULD KNOW:
Lauren is an award-winning marketer, who has over 10 years’ experience in the entertainment industry in Toronto, Los Angeles, and New York. Lauren has worked at Alliance Films, eOne Entertainment, Rogers Communications, and Focus Features. She has overseen digital marketing campaigns for hundreds of entertainment properties, ranging from blockbuster mega-hits like The Hunger Games to indie darlings like The King’s Speech and Darkest Hour. In 2015 Lauren was named one of Marketing Magazine’s 30 Under 30 and in 2018 the digital campaign she led for Won’t You Be My Neighbor won a Shorty Web Award for a Multi-Platform Campaign.
HANNAH EPSTEIN
THE IMPORTANT STUFF:
MARKETING DIRECTOR
LAUREN JACOB
FOUNDER & CEO
OTHER STUFF YOU SHOULD KNOW:
Hannah graduated from McGill University in Sociology. While earning her degree, Hannah spent time at a wide range of companies and even ran her own business teaching kids to swim during the summer. Through her entrepreneurial endeavors and her various roles, Hannah honed her creative, time management and problem-solving skills which she gets to put to good use as Manager of Digital Media and Creative. A true “Jane of all trades” Hannah functions as many things at Tylite Digital including a graphic designer, media planner and buyer, copywriter and web developer. Yes, you read that right — combining her technical and artistic skills Hannah brought this website to life from beginning to end!
RACHEL KAPLAN
MARKETING COORDINATOR
THE IMPORTANT STUFF:
OTHER STUFF YOU SHOULD KNOW:
As a graduate of the Ivey Business School at Western University, Rachel was thrown into the business deep end. While she knows a thing or two about financial statements and managerial accounting, she made a splash expressing her creativity through digital marketing. She has previously worked with retail brands, including Shoppers Drug Mart, spearheaded the marketing launch of a successful documentary film, and has a handle on designing engaging content at the drop of a hat. Her creative thinking and hardworking personality push her daily to excel in her role as Marketing Coordinator at Tylite Digital.
SYDNEY RICHARDSON
MARKETING COORDINATOR
THE IMPORTANT STUFF:
WHO WE ARE
LAUREN JACOB
FOUNDER & CEO
THE IMPORTANT STUFF:
OTHER STUFF YOU SHOULD KNOW:
Lauren is an award-winning marketer, who has over 10 years’ experience in the entertainment industry in Toronto, Los Angeles, and New York. Lauren has worked at Alliance Films, eOne Entertainment, Rogers Communications, and Focus Features. She has overseen digital marketing campaigns for hundreds of entertainment properties, ranging from blockbuster mega-hits like The Hunger Games to indie darlings like The King’s Speech and Darkest Hour. In 2015 Lauren was named one of Marketing Magazine’s 30 Under 30 and in 2018 the digital campaign she led for Won’t You Be My Neighbor won a Shorty Web Award for a Multi-Platform Campaign.
HANNAH EPSTEIN
THE IMPORTANT STUFF:
MARKETING DIRECTOR
OTHER STUFF YOU SHOULD KNOW:
Hannah graduated from McGill University in Sociology. While earning her degree, Hannah spent time at a wide range of companies and even ran her own business teaching kids to swim during the summer. Through her entrepreneurial endeavors and her various roles, Hannah honed her creative, time management and problem-solving skills which she gets to put to good use as Manager of Digital Media and Creative. A true “Jane of all trades” Hannah functions as many things at Tylite Digital including a graphic designer, media planner and buyer, copywriter and web developer. Yes, you read that right — combining her technical and artistic skills Hannah brought this website to life from beginning to end!
BECKY BALENOVICH
INFLUENCER MARKETING SPECIALIST
THE IMPORTANT STUFF:
OTHER STUFF YOU SHOULD KNOW:
When she is not bingeing the latest true crime docuseries, Becky can be found delving deep into the world of social media and influencers. With a passion for all things digital and creative, working at Tylite Digital truly allows Becky to do what she loves the most. With a Bachelor’s Degree in Media Information and Technoculture from Western University and an Ontario Graduate Certificate in Fashion Management and Promotions from Humber College, Becky has acquired a strong attention to detail and a love for collaborating with others. After gaining relevant professional experience at companies such as WedLuxe Magazine and Milli LTD, Becky decided to take some time to gain unforgettable life experiences by traveling. Though living in destinations such as Banff National Park and Niseko, Japan was fun, Becky is excited to be back home in Toronto as Tylite Digital’s Influencer Marketing Specialist.
RACHEL KAPLAN
MARKETING COORDINATOR
THE IMPORTANT STUFF:
OTHER STUFF YOU SHOULD KNOW:
As a graduate of the Ivey Business School at Western University, Rachel was thrown into the business deep end. While she knows a thing or two about financial statements and managerial accounting, she made a splash expressing her creativity through digital marketing. She has previously worked with retail brands, including Shoppers Drug Mart, spearheaded the marketing launch of a successful documentary film, and has a handle on designing engaging content at the drop of a hat. Her creative thinking and hardworking personality push her daily to excel in her role as Marketing Coordinator at Tylite Digital.
SYDNEY RICHARDSON
MARKETING COORDINATOR
THE IMPORTANT STUFF:
OTHER STUFF YOU SHOULD KNOW:
Working at Tylite Digital allows Sydney to combine her passion for film & television with her degree in Media, Information, Technoculture (MIT) from The University of Western Ontario. Holding previous roles at BMW Group and eOne, Sydney has worked on consumer marketing campaigns comprised of planning launch/sales events and building media plans, which has allowed her to develop both her creative and analytical skills. Sydney is a master at designing social content and skillful at writing copy that demands the reader’s attention. Her passion for the TV and film properties she works on really shines though in her no stone unturned approach to digital grassroots and community outreach efforts.
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