TYLITE DIGITAL
A DIGITAL AGENCY THAT CUTS THROUGH THE BULLSHIT.
NO FANCY DECKS. NO CONFUSING REPORTS.
JUST CUSTOM CAMPAIGNS THAT DRIVE YOUR GOALS.
WE LOVE WORKING WITH PEOPLE FROM EVERY INDUSTRY, BUT WE KNOW MOVIES & TV PRETTY DAMN WELL
BRAND MARKETERS . DIGITAL STRATEGISTS . CONTENT CREATORS
HOVER OVER EACH ICON TO LEARN MORE
CAMPAIGN
STRATEGY
We’ll come up with the best game plan to drive awareness, accelerate social buzz and maximize customers for your brand or entertainment property.
CONTENT
IDEATION
From big activation and event ideas to social videos and graphics, we’ll come up with 101 ways to get your movie, TV show or brand noticed.
CONTENT
CREATION
All the content ideas we come up? We’ll create them too. Videos, Graphics, GIFS, Boomerangs and stuff you’ve never even heard of before.
SOCIAL MEDIA
MANAGEMENT
When it comes
to social media accounts like FB, IG, TikTok, X & Snap we do it all — set up, calendar creation, posting, follower growth and community engagement.
COMMUNITY
OUTREACH
Behind every
brand, TV series or movie are communities and associations that will be your fans no matter what. We will find them, engage them and leverage their
networks.
EVENT PRODUCTION
From curating the perfect guest list to all logistics, we create events and experiences that achieve multiple goals - engage customers, generate press and build social buzz.
PAID MEDIA CAMPAIGNS
We’ll find
the right media
partners that most efficiently reach your audience and will handle all the buying for you. We’ll create insightful reports on performance that provide specific
learnings for your
next campaign.
INFLUENCER CAMPAIGNS
We know
A LOT of influencers
(US & Canada) and understand the ins & outs
of a constantly evolving industry. We’ll suggest influencers best for you and build content that aligns with your brand or entertainment
property.
DIGITAL
PR
For big
campaign moments
like trailer releases or product launches you should make a BIG splash online. We’ll coordinate with key sites, online journalists, bloggers and influencers
to maximize coverage
of your big
moment.
EMAIL MARKETING
When done right,
email can be one of the most powerful tools to grow your customer base. We’ll develop your email lifecycle, design, copywrite and ensure your emails are
working as hard
as they should.
SERVICES
WHO WE ARE
LAUREN JACOB
FOUNDER & CEO
THE IMPORTANT STUFF:
OTHER STUFF YOU SHOULD KNOW:
Lauren is an award-winning marketer, who has over 10 years’ experience in the entertainment industry in Toronto, Los Angeles, and New York. Lauren has worked at Alliance Films, eOne Entertainment, Rogers Communications, and Focus Features. She has overseen digital marketing campaigns for hundreds of entertainment properties, ranging from blockbuster mega-hits like The Hunger Games to indie darlings like The King’s Speech and Darkest Hour. In 2015 Lauren was named one of Marketing Magazine’s 30 Under 30 and in 2018 the digital campaign she led for Won’t You Be My Neighbor won a Shorty Web Award for a Multi-Platform Campaign.
HANNAH EPSTEIN
THE IMPORTANT STUFF:
MARKETING DIRECTOR
OTHER STUFF YOU SHOULD KNOW:
Hannah graduated from McGill University in Sociology. While earning her degree, Hannah spent time at a wide range of companies and even ran her own business teaching kids to swim during the summer. Through her entrepreneurial endeavors and her various roles, Hannah honed her creative, time management and problem-solving skills which she gets to put to good use as Manager of Digital Media and Creative. A true “Jane of all trades” Hannah functions as many things at Tylite Digital including a graphic designer, media planner and buyer, copywriter and web developer. Yes, you read that right — combining her technical and artistic skills Hannah brought this website to life from beginning to end!
BECKY BALENOVICH
INFLUENCER MARKETING SPECIALIST
THE IMPORTANT STUFF:
OTHER STUFF YOU SHOULD KNOW:
When she is not bingeing the latest true crime docuseries, Becky can be found delving deep into the world of social media and influencers. With a passion for all things digital and creative, working at Tylite Digital truly allows Becky to do what she loves the most. With a Bachelor’s Degree in Media Information and Technoculture from Western University and an Ontario Graduate Certificate in Fashion Management and Promotions from Humber College, Becky has acquired a strong attention to detail and a love for collaborating with others. After gaining relevant professional experience at companies such as WedLuxe Magazine and Milli LTD, Becky decided to take some time to gain unforgettable life experiences by traveling. Though living in destinations such as Banff National Park and Niseko, Japan was fun, Becky is excited to be back home in Toronto as Tylite Digital’s Influencer Marketing Specialist.
RACHEL KAPLAN
MARKETING COORDINATOR
THE IMPORTANT STUFF:
WHO WE ARE
LAUREN JACOB
THE IMPORTANT STUFF:
FOUNDER & CEO
OTHER STUFF YOU SHOULD KNOW:
SARI KLACZKOWSKI
THE IMPORTANT STUFF:
MANAGER, MARKETING & COMMUNICATIONS
OTHER STUFF YOU SHOULD KNOW:
THE IMPORTANT STUFF:
MANAGER, DIGITAL MEDIA & CREATIVE
OTHER STUFF YOU SHOULD KNOW:
OTHER STUFF YOU SHOULD KNOW:
As a graduate of the Ivey Business School at Western University, Rachel was thrown into the business deep end. While she knows a thing or two about financial statements and managerial accounting, she made a splash expressing her creativity through digital marketing. She has previously worked with retail brands, including Shoppers Drug Mart, spearheaded the marketing launch of a successful documentary film, and has a handle on designing engaging content at the drop of a hat. Her creative thinking and hardworking personality push her daily to excel in her role as Marketing Coordinator at Tylite Digital.
WHO WE ARE
LAUREN JACOB
FOUNDER & CEO
THE IMPORTANT STUFF:
OTHER STUFF YOU SHOULD KNOW:
Lauren is an award-winning marketer, who has over 10 years’ experience in the entertainment industry in Toronto, Los Angeles, and New York. Lauren has worked at Alliance Films, eOne Entertainment, Rogers Communications, and Focus Features. She has overseen digital marketing campaigns for hundreds of entertainment properties, ranging from blockbuster mega-hits like The Hunger Games to indie darlings like The King’s Speech and Darkest Hour. In 2015 Lauren was named one of Marketing Magazine’s 30 Under 30 and in 2018 the digital campaign she led for Won’t You Be My Neighbor won a Shorty Web Award for a Multi-Platform Campaign.
HANNAH EPSTEIN
THE IMPORTANT STUFF:
MARKETING DIRECTOR
LAUREN JACOB
FOUNDER & CEO
OTHER STUFF YOU SHOULD KNOW:
Hannah graduated from McGill University in Sociology. While earning her degree, Hannah spent time at a wide range of companies and even ran her own business teaching kids to swim during the summer. Through her entrepreneurial endeavors and her various roles, Hannah honed her creative, time management and problem-solving skills which she gets to put to good use as Manager of Digital Media and Creative. A true “Jane of all trades” Hannah functions as many things at Tylite Digital including a graphic designer, media planner and buyer, copywriter and web developer. Yes, you read that right — combining her technical and artistic skills Hannah brought this website to life from beginning to end!
RACHEL KAPLAN
MARKETING COORDINATOR
THE IMPORTANT STUFF:
OTHER STUFF YOU SHOULD KNOW:
As a graduate of the Ivey Business School at Western University, Rachel was thrown into the business deep end. While she knows a thing or two about financial statements and managerial accounting, she made a splash expressing her creativity through digital marketing. She has previously worked with retail brands, including Shoppers Drug Mart, spearheaded the marketing launch of a successful documentary film, and has a handle on designing engaging content at the drop of a hat. Her creative thinking and hardworking personality push her daily to excel in her role as Marketing Coordinator at Tylite Digital.
SYDNEY RICHARDSON
MARKETING COORDINATOR
THE IMPORTANT STUFF:
WHO WE ARE
LAUREN JACOB
FOUNDER & CEO
THE IMPORTANT STUFF:
OTHER STUFF YOU SHOULD KNOW:
Lauren is an award-winning marketer who has worked in the entertainment industry for 15 years in Toronto, Los Angeles, and New York. Before founding Tylite Digital in 2018, Lauren held marketing positions at Alliance Films, eOne Entertainment, Rogers Communications, and Focus Features. She has overseen digital marketing campaigns for hundreds of entertainment properties, ranging from blockbuster mega-hits like The Hunger Games to indie darlings like Parasite and Darkest Hour. In 2015 Lauren was named one of Marketing Magazine’s 30 Under 30 and in 2018 the digital campaign she led for Won’t You Be My Neighbor won a Shorty Web Award for a Multi-Platform Campaign.
HANNAH EPSTEIN
THE IMPORTANT STUFF:
MARKETING DIRECTOR
OTHER STUFF YOU SHOULD KNOW:
A true “Jane of all trades”, Hannah wears many hats at Tylite Digital, including creative director, media planner and buyer, copywriter, content creator and event manager. Before joining Tylite in its early stages, Hannah worked for several companies. Most notably, she successfully started and managed her own private swim school. Over time, Hannah's entrepreneurial spirit and multifaceted roles have cultivated her creative, time management, and problem-solving skills. Her ability to combine technical expertise with artistic flair allowed her to singlehandedly bring this website to life. Her journey from a rookie intern at Tylite to her current role as Marketing Director is a testament to her relentless drive, dedication, and deep-rooted commitment to our company's success.
BECKY BALENOVICH
MARKETING MANAGER, INFLUENCERS & CREATIVE
THE IMPORTANT STUFF:
OTHER STUFF YOU SHOULD KNOW:
When she is not bingeing Gilmore Girls for the millionth time, Becky can be found delving deep into the world of social media and influencers. As an expert on all things creators, Becky’s outgoing personality allows her to form meaningful connections with influencers from across the country. With a strong desire to meet new people and learn about their passions, this part of Becky’s role is truly the perfect match. To satisfy her need for creativity, Becky happily brings her video editing and copyrighting skills to the table each and every day. As Tylite’s Marketing Manager of Influencers and Creative, no two days look the same and that is what Becky loves the most.
CHLOE VYSHOLID-MONES
THE IMPORTANT STUFF:
MARKETING MANAGER, MEDIA CAMPAIGNS
OTHER STUFF YOU SHOULD KNOW:
Being a swiss army knife of marketing, Chloe brings a variety of skills to the Tylite Digital team. To date, Chloe has worked on smaller teams which have provided her the opportunity to grow as a multifaceted marketer with skills spanning the digital marketing space. Some of these skills include organic social media management, influencer marketing, and most notably, paid media. Blending her creativity with her analytic skills, Chloe has a talent for developing and managing strategic, innovative media plans that drive results. When she's not behind her desk, you can find Chloe cruising around on her longboard, creating unique dishes from scratch in the kitchen (you need to try her miso date chickpea squares), or getting crafty (making jewellery, sewing a thrift-flip, silversmithing, restoring old furniture - you name it, Chloe's probably tried it!). Infusing passion and creativity into everything she does, you can count on Chloe to create a cutting-edge media plan!
SYDNEY RICHARDSON
MANAGER, PARTNERSHIPS & EVENTS
THE IMPORTANT STUFF:
OTHER STUFF YOU SHOULD KNOW:
With a unique blend of creative vision, attention to detail, and strategic planning, Sydney “GETS SHIT DONE” as the Manager of Partnerships and Events at Tylite Digital! With an eye for operations and a knack for seamless execution, she orchestrates Instagram-worthy events time and time again. Her meticulous planning ensures that every aspect, from logistics to attendee experience, surpasses client expectations. In addition, Sydney has an innate talent for building long-lasting relationships through community outreach. With her personable demeanour, she cultivates grassroots partnerships that open new avenues of opportunity for our clients. Sydney brings a fresh perspective to each of her projects. Her ability to think outside the box and infuse creativity into every detail allows Tylite to create unique and memorable brand experiences that resonate with audiences and leave a lasting impact.
AIMEE BERNARDO
THE IMPORTANT STUFF:
DIGITAL MARKETING COORDINATOR
OTHER STUFF YOU SHOULD KNOW:
Aimee’s passion for all things creative has taken her everywhere. As a former band member with a love for music, she entered the music industry as a marketing intern. After developing a (manageable) escape room addiction, they took on the social media for their favourite one, where they developed and executed the creative strategy and expanded its reach to new audiences. As a lover of live entertainment and events, she also stepped into an assistant entertainment manager role overseeing everything from concerts to media buys and assisting the marketing team with event promotions. It was only natural that their love of film and TV would lead them to Tylite Digital, where Aimee now coordinates organic and paid media under their amazing team. When she’s not helping bring creative campaigns to life, you can find her diving into other cultures, watching films of all genres and languages, or losing her voice at karaoke.
OUR WORK
AS A DIGITAL AGENCY, YOU SHOULD EXPECT THAT WE UPDATE OUR SITE REGULARLY.
BELOW ARE CURRENT CLIENTS AND PROJECTS FROM THE PAST 10 MONTHS.
